WASHINGTON — The Trump Organization has released new merchandise in a nod to speculation about a potential 2028 presidential campaign, despite constitutional barriers that would prevent President Donald Trump from seeking a third term in office.
Eric Trump shared a photo on Instagram of himself wearing a red “Trump 2028” hat, which is now sold by the Trump Store. The hats are being sold for $50 apiece.
The U.S. Constitution’s 22nd Amendment explicitly states that “no person shall be elected to the office of the President more than twice.” The amendment was ratified in 1951, following President Franklin Delano Roosevelt’s unprecedented four electoral victories. Roosevelt, who died at age 63 on April 12, 1945, did not complete his fourth term, passing away before the 100th day of that administration.
The president has made comments suggesting he is exploring ways to try and circumvent these limitations. When questioned about the constitutional hurdle, Trump told NBC News that he is “not joking” about the possibility, stating that “there are methods which you could do it.”
Constitutional scholars and legal experts widely disagree.
The item’s description in the online store reads, “The future looks bright! Rewrite the rules with the Trump 2028 high crown hat. Fully embroidered with a snap closure in the back, this will become your new go-to hat.”
The store is also selling a $36 “Trump 2028” shirt with the text “(Rewrite the Rules)” and $18 can coolers.
Constitutional scholars and legal experts widely agree that seeking a third term would require either a constitutional amendment or a novel legal interpretation that would likely face significant challenges in court.
Trump, 78, was inaugurated for his second term in January 2025 and would be 82 years old in 2028, which would make him the oldest presidential candidate in American history if he were to attempt to run again.
The Associated Press contributed to this report.
